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Fauji Cereals was established in 1954, a
fully owned Project of Fauji
Foundation and started production initially in
collaboration with Quaker Oats England in 1956. It is the
pioneer commercial venture of Fauji Foundation. It is the
major producer of breakfast cereals in Pakistan with wide
range of products. It is Pakistan’s most prestigious
and biggest cereal processing unit, having the latest
modernized machinery, highly hygienic environments for
production of Halal Food Products. Fauji Cereals is the
number one consumer and trade-preferred brand in Pakistan
with a very strong brand equity and consumer following.
The Company enjoys over 80% of the market share in the
category of Breakfast Cereals and Porridge Food Products.
The company has achieved ISO 9001-2008
Certification by adopting the International Standard
Procedures for producing high quality food products.
100% Halal ingredients are used in the manufacturing process
of all products. The Company has also penetrated in
International Market and exporting its products to various
countries. It is also a supplier to World Food Programme and
UNICEF.
State of Art
Extrusion Technology
Fauji Cereals is in the process of installation of a
Swiss made State of the Art Extruded Corn Flakes Plant.
The Plant shall be functional by 31 January 2012 and shall
be making all New International Quality Corn Flakes, Bran
Flakes, Rice Flakes, and Wheat Flakes along-with Honey and
Chocolate Coated versions in addition to Choco Pops, Choco
Cups, Honey Pops and Frootooz. The Size, Shape, Crispiness
and taste of the New Fauji Flakes will be compatible with
any other foreign brand.
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Company at a Glance |
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Established: |
1954 |
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Joint Venture: |
Initial Operation in
collaboration with Quaker Oats of England. |
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Manufacturing Units: |
Flakes, Porridge, Extruded
Products, Desserts (Custard, Jelly, Kheer
Mix, Kheer Khoya, Firni Khas, Corn Flour,
Rice Flour, Kalaf), Vermicellies, Fauji
Atta.
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Achievements/Awards |
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The Company has recently awarded by
Prime Minister Syed Yousaf Raza
Gillani in recognition of its
consistent dedicated performance in exports
and High Quality of Food Products;
RCCI Gold Award for Exports 2011 |
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RCCI Excellence Award for Quality 2011 |
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Fauji Cereals received following
Awards in 2010:- |
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RCCI Excellence Award 2010 |
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RCCI Achievement Award 2010 |
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In the Past, Fauji Cereals received
following Awards:- |
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Recipients of Export Trophy
2005. |
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American Quality Award 1991. |
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International Leading Company
Award 1991. |
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Brand Equity: |
Market Leader with over 80%
Market Share. |
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ISO Certification: |
ISO 9001:2008 Certified. |
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Supplier to United Nation: |
Food Stuff Supplier to UNICEF
& World Food Programme for Mal-Nutrition
children and Lactating Women. |
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International NGOs: |
Food Stuff Supplier to Merci
Corp and AWRC |
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